Mobile marketing is the next big thing. It’s easy to see why. Mobile phones, which are already personal items that display highly adaptable personal content and are loved by many people around the world, are mobile phones the real darlings. Everybody carries their mobile phone around with them. Are you going to be upset if your mobile gets stolen or lost?!
By the end, the Western world’s mobile penetration (that’s the amount of mobile phones per person) will have reached 100%. This means that the average person will own more than one mobile phone. This means there is great potential. Not all people will own a smartphone. As a matter of fact, 70% of the users currently have their “dumb” phones with limited resolutions and very limited internet access.
Similar to online marketing and mobile marketing, there are many options for marketing swisscom shop.
Following are some options for mobile marketing campaigns.
1) Subscription-based mass marketing
These solutions are similar to traditional marketing techniques like newsletters or direct mail. However, the user must sign-up for the customized messaging. It’s up to the user to decide how creative and personalizing you want your messaging. You will be able to attract attention with creativity, as people have very short attention spans. There are 3 options available for this category.
SMS is compatible with all phones around the world, but SMS campaigns can easily be seen as spammy. SMS campaigns have been used mainly by lifestyle companies, such as boutiques and nightclubs, since the 1990s. You can make this a great solution with some creativity.
- MMS Marketing
MMS Marketing is similar to SMS marketing but more sophisticated. An MMS is a multi-medial solution that can be easily accessed by almost all mobile phone users. MMS can be a great, inexpensive way to reach wide audiences. MMS messages are clearly more expensive than SMS (usually twice so) but can offer marketers an advanced platform to send their message.
- Apps for Mobile
Mobile applications can be used to limit your target audience, even if they are made for smartphone users. It might be expensive to design for each platform, especially considering the number of Mobile Operating Systems. Android is an option. While the iPhone and iPad are the obvious targets, it might make sense to design for Android in the future. Although mobile applications are extremely flexible and have no limits, they can be very costly to create (e.g. 10 000$).
2) Location-based marketing
These services that are location-based receive the most attention. People are keen to integrate their offline lives with mobile connectivity. This is a huge opportunity for any company who wishes to combine their mobile connectivity with offline life.
- Check In Services
Foursquare, Facebook and other companies are launching check-in services that will allow you to have your retail stores offer special deals for smartphone users. When customers check in to your retail location, you can give them coupons and badges. Check-in is all the rage but it still has its limits. Only a small percentage of people have smartphones, and they use location-based service. But if your company has a young image, it may be worth investigating. Mobile Marketing Companies can help optimize your campaign. Marketing through checkin services has been cost-free (so far), when you consider the coupons that are offered to your customers.
Bluetooth marketing is often overlooked as a method of location-based mobile market. A mobile phone that has an active Bluetooth connection can be used to send customized messages. This can be a way to reach larger audiences than with check-in service, but customers might not expect it, and not have opted in, so this could be considered intrusive. Bluetooth marketing can however be a great option to show discounts in your retail shop, or offer a map with discounts or a guide for large events such festivals.
3) Mobile ads
Another type of mobile marketing is the ads you can display when a smartphone owner connects to the Internet. These ads are often very similar to traditional online ads. When used correctly, however, they might prove more lucrative for your company.
iAd Apples own mobile ad network for the iPhone or iPad. It allows you display ads on Apple tablets and phones while they are browsing the web or within specific applications. This platform is quite new and little is known about its effectiveness.
- b) Google Mobile Ads
Google is still essential even for the mobile phone. Google is the most popular search engine. Many people also use Google Maps and Google Goggles to do their searches. Google Mobile Ads offers a variety of mobile advertising solutions for Android phones.
Mobile marketing has many options. First decide who you are targeting. You will then be able to assess the various options. Don’t limit what you can do to only one option, as marketing is all about variety. Concentrate, but don’t limit your options to just one.
There are many ideas for starting your mobile marketing campaigns. Only you will need to be determined to market to your customers using this medium.